The Singapore Airlines AppChallenge is back! Join us and meet SIA's business units, who will be sharing about their challenge statements.

Join us in this virtual session as we invite business teams to share more about their challenge statements and answer any relevant queries. In this session, the business teams will be covering 3 challenge themes from the Future of In-Flight Gaming, Future of Work, and Future of On-Ground Travel Experience.

5pm - 530pm Theme 1: Future of Work

How might we enable our workforce to be engaged, collaborative and productive in a hybrid/remote work arrangement while safeguarding health and safety?

While hybrid/remote work arrangement has become a norm, work performance measurements, mental wellbeing and social isolation are amongst key concerns. The lack of impromptu conversations may also lead to less innovative ideas.

530pm - 6pm Theme 2: Future of In-flight Gaming

How might we create a unique gaming experience in-flight?

Singapore Airlines already has a competitive Inflight Entertainment & Connectivity system, where passengers can choose more than 1800 on-demand entertainment options. We are always exploring new ideas and solutions that enable Singapore Airlines to engage gaming enthusiasts and casual game players.

6pm - 630pm Theme 3: Future of On-Ground Travel Experience

How might we enhance customers’ experience during the actual tours with the Pelago platform?

Online travel activities' platforms often lack control of the actual on-the-ground experiences. We invite you to propose ideas for Pelago to ensure that the optimum experience is upkept throughout the digital platform and physical visit.