Get Attention. Get Results. Get Presentable.

This new free marketing workshop series helps deep technology startups and scaleups to achieve their goals faster by connecting deeper with customers, investors, partners and talent.

Brought to you by NUS Enterprise, JFDI.Asia, and A*Start Central.

Register here: bit.ly/nusxastartcentralxpresentable

Overview

Research teams pioneering new science and technology are heroes. Even if things don’t work out, they still push back the frontiers of knowledge. Yet a majority of startup teams fail, not because technology fails, but because teams neglect or mismanage marketing. Learn how to be the top 10% of success stories who succeed despite the odds.

Top 20 factors behind startup failure^[1]

These stark statistics are the reason that JFDI.Asia, A*StartCentral and NUS Enterprise have teamed up to share a toolkit we call Presentable. We hope it will help deep technology companies based in Singapore to reach their business goals faster, with more confidence, avoiding predictable pitfalls. Presentable is affordable, flexible and modular so your team can do what’s required yourselves, or you can use it to outsource elements effectively if you prefer to focus on what you do best.

Register here: bit.ly/nusxastartcentralxpresentable

Who Should Attend

Founders and first employees of startups and scaleups working with deep technology ventures.

Register here: bit.ly/nusxastartcentralxpresentable

What Will Be Covered

We share the Presentable approach through two online webinars.

The first is a 1 hour lightning tour of what they don’t teach you in business school: adapting general marketing principles to the special case of deep technology. Attendees will come away understanding:

• Why marketing and communications is a key pillar for any startup or scaleup and where it fits into the journey from idea through investment to impact.
• How to plan and allocate resources to connect with customers, investors, talent and partners in order to achieve business goals.
• What different startups and scaleups do in practice to execute their plans internally and with external partners.

Everyone attending will get access to a pack of context material  and a template for an action plan that they can fill out rapidly with their team if they want to join the second workshop to go deeper.

The second workshop is a 2 hour closed-door session where we share, review and learn from the plans of a small group of non-competing deep technology ventures. A precondition is that your team has worked through a draft using the template supplied at the end of the first session and we will ask all attending to sign a non-disclosure agreement so that all can talk freely. The session will be curated to ensure that only non-competing teams are present.

Facilitator

A/Prof Hugh MASON is an NUS Entrepreneur in Residence and CEO of JFDI.Asia, Southeast Asia’s first startup accelerator. Following a Physics degree, Hugh started his career training as a science and technology TV producer making documentaries for BBC, Discovery Channel and National Geographic. His science communication work has been enjoyed by tens of millions of people worldwide and been recognised with two Royal Television Society awards and a British Academy Award nomination. Early in his career he executed marketing projects for technology giants including Apple, Intel and Xerox.

In the last two decades Hugh has become an industry-leading startup entrepreneur and investor, with demonstrated history of successfully fostering 70+ new ventures, and an international innovation leader with experience spanning media, software and technology.

• Successfully started a privately held Venture firm specializing in agile innovation with entrepreneurs and enterprises in Asia.
• Leveraged business development, mentoring and investing expertise to grow over 70 startups collectively valued over $350m, now in the harvest phase, returning 30% IRR.
• Hired to boost the innovation capability of enterprise clients such as Google, Facebook, Fonterra, Mediacorp, BOSCH, Munich Re, UBS, NUHS, and their partners.
• Led 400+ startups and 1,500 entrepreneurs from over 80 countries through transformational innovation programs over the course of seven years while building an international network of Fortune 500 mentors.
• Matched 10k+ new innovators and entrepreneurs to new investment and business opportunities by setting up and delivering 250+ events with key business partners.
• Created scalable processes and metrics to deliver rapid, low-cost business model innovation in a multidisciplinary, multicultural context, managing a team working across multiple countries.

Register here: bit.ly/nusxastartcentralxpresentable

Enquiries

jieailim@nus.edu.sg OR Susan_Ooi@accelerate.tech

^[1] https://www.cbinsights.com/research/startup-failure-reasons-top/