In pursuit of the perfect forever home for her family, a revelation ignited a spark within Noelia Novella, Co-founder, and CEO of DOINN. Having travelled often, she loved the experience of living among locals. Hence, short-term rentals were a common choice, “We decided to travel around the world to find out where we wanted our kids to grow up and we always used to stay in short-term rentals. We love the experience of living like a local. But at that time, my expectations as a traveller were the same that I used to have with hotels.” explained Noelia. She and her husband decided to talk to cleaning companies after their trip “We asked them what they needed in their technologies and platforms to be able to work for short-term rentals,” said Noelia.
This led to the founding of DOINN, which has come to benefit both rental owners and cleaning companies alike, coinciding with the rise of Airbnb usage and increasing interest in property management as an additional source of income. DOINN comes in as an all-in-one housekeeping operation platform for both property managers and cleaning companies. Started in 2014, by streamlining their cleaning progress from start to finish, this allows the cleaning companies or managers to prioritise property management tasks efficiently. The DOINN team compromises a group of passionate individuals known as “Doinners” a blend of dreamers and doers. A committed team of professionals that are dedicated in supporting clients, enhancing products and fostering community growth.
Innovating the service and cleaning world
DOINN’s platform not only helps connect the relevant parties needed to ensure smooth management. They also offer analytical capabilities from accessing the quality of the cleaning to predicting next month’s schedule, serving as the perfect everyday tool.
DOINN’s platform significantly reduces the reliance of manual calculations and the need of multiple platforms needed to run a business. The platform seamlessly integrates various functions such as profit margin calculation, booking calendar management, checklist creation and personnel management. Consolidating all these essential aspects into a single efficient interface. As Noelia puts it, “They start selling more but doing less because DOINN becomes their sales team.”
DOINN’s platform provides analytical data in 5 categories: Operational, Financial, Performance, Logistics and Quality. Users can access data insights to enhance decision-making and optimise all aspects of their operations. From tracking service statistics by status, city, employee, and client to analysing financial metrics such as executed services and active properties. Their performance data allows users to compare the expected service durations with the actual timings. This enables users to address reported issues and notes for improved service delivery. Overall, DOINN’s platform empowers users to streamline operations, improve performance and ensure quality service delivery.
Future of DOINN
Operating across 6 countries DOINN has established their APAC Headquarters located in Singapore. With a customer base exceeding 250 satisfied clients, they continue to expand and provide outstanding service and support on a global scale. Noelia has shared that in the coming months, they will introduce a range of features focused on medium-term rentals catering to co-livings arrangements. This strategic move comes in response to the growing demand from prospective clients. Noelia emphasised that these upcoming features are designed to accommodate the unique needs of such clients, as they have the flexibility to choose the location of cleaning services based on their reservation details.
DOINN was headquartered in Portugal and looking to expand into Singapore. BLOCK71 served as a pivotal hub for their growth strategy in the APAC scene. As the operational centre for hospitality operators and cleaning and linen companies, DOINN is revolutionising the industry by empowering these essential service providers for an inclusive, sustainable, and digital future. With Block71’s ecosystem and support network, DOINN has leveraged the start-up community and strategic resources available in Singapore to accelerate its market penetration and enhance its offerings. Noelia shared that “these kinds of communities are super important” as “the mental health of entrepreneurs is a very specific and stressful role where you feel quite lonely, unless you’re in a community like BLOCK71 where there are other founders who are going through the same thing.” She emphasized the significance of the community from Block71 due to its ability to alleviate the isolation and stress commonly experienced by entrepreneurs.
In summary, DOINN’s journey from Portugal to Singapore highlights the spirit of innovation and collaboration within the start-up ecosystem. As they continue to innovate, empower, and inspire, DOINN stands to redefine the standards of excellence in the hospitality industry, one cleaning service at a time.
For more info, visit: https://doinn.co/
