The programme comprises of:
(1) Singapore leg, pre departure three-days business training course - Developing business plans for China’s market & pitching to Chinese customers.
A three days training programme will be conducted one week before departure to prepare the participants. The intention is to build-up the readiness of the companies, so that they are primed to optimise this Market Immersion Programme in Chongqing. This will cover an introduction to the business environment in Chongqing.
1st Day – • Market identification and analysis • Company products and services • Value proposition and innovation • Marketing and sales strategy
2nd Day - • Pitch Content Strategy • Selling and Storytelling • Presentation
3rd Day - • Chongqing Growth & Opportunities • Chongqing government trade policies • Local business regulations and taxation.
(2) Chongqing, China leg - one-week business travel in Chongqing, China,
Participants will:
(a) visit the Smart China Expo 2021 (for two days). The annual Chongqing-based Smart China Expo is one of the largest Information and Communications Technology (ICT) events in China, with more than 70 Singapore companies and over 200 business delegates participating in the event last year. (Information past year Smart China Expo 2020 can be viewed here.)
(b) Market immersion (for three days). It comprises of meetings with key Chongqing ecosystem stakeholders, to give the companies a greater understanding of the landscape. Local corporate partners, relevant government agencies will be introduced to the traveling delegates. The Singapore companies will be given opportunities to pitch their solutions to potential customers in a one-to-one format. Furthermore, participating companies will join a Founders’ Circle, an exclusive, peer-to-peer learning platform, where the companies are connected to the local founders.
(3) Singapore return leg - A ½ day review session with programme mentor 1-3 months after returning from Chongqing for evaluation and sharing on the programme.
Note: In the event that there is any travel restriction to Chongqing during the stated period of the programme, there will be alternative arrangements for the programme to be held virtually.
