In the five seconds you take to read this sentence, ShopBack would have received at least one order from its over seven million users in 7 countries across the Asia Pacific, who peruse the offerings from more than 2,000 merchant partners.

It is hard to imagine that this popular shopping platform – which connects online retailers and online shoppers with a mutually beneficial reward system – had its beginnings in a small NUS Enterprise office in 2014.

ShopBack was born one night when NUS Overseas Colleges alumni Henry Chan (Faculty of Engineering) and Joel Leong (Faculty of Arts and Social Sciences) were toying around with entrepreneurial ideas in a car. They then roped in tech guru Bryan Chua (School of Computing), and after a week locked up in a hotel room, the trio conceived a prototype.

Despite an initial setback when their application for government funding was rejected, ShopBack eventually secured funding amounting to over USD$1 million, led by Accel-X and East Ventures.

ShopBack has since seen phenomenal growth. Today, it has a team of over 100, and has launched in Malaysia, the Philippines, Indonesia and Taiwan, Thailand and Australia.

“NUS Enterprise started off giving us infrastructural support, such as a roof over our heads, internet access, free coffee and tea! In addition, they went on to provide us mentorship, legal and accounting assistance and exposure to relevant networks. This played a huge role in propelling our growth, allowing us to remain focused on building the core business. Moving forward, we aim to on board new merchants and provide more cash- back to our shoppers. This will help us to expand to become the smartest way to shop in the Asia Pacific region,” said Henry Chan, CEO and Co-founder ShopBack.


NUS Overseas Colleges, Entrepreneurial Education, Entrepreneurship Support


Raised USD$1 million from Accel-X and other private investors

ShopBack was officially launched in Singapore

Supported by NUS Enterprise at BLOCK71 Singapore


Launched in Malaysia and the Philippines

Won Gold award, Best Start-up (Growth Stage) and Silver award, Best Innovative Infocomm Products (Consumers) at the SiTF Awards 2015, Singapore


Launched in Indonesia and Taiwan

Handled their first million transactions with over SGD$500k Cashback given to consumers.

Winner of the Emerging Enterprise Award, Emerging Enterprise Award 2016


Announced funding of SGD$34 million

CEO Henry Chan on 2017’s The Peak Power List, and 2017 Prestige Singapore 40 Under 40 list

Launched in Thailand


Launched in Australia

Acquired NOC alumni company Seedly

Opened research and development hubs in Vietnam and Taiwan


Raised USD$45 million from investors including Rakuten Capital, EV Growth, and EDBI