From research to market
Founded in 2012 by Roger Yuen, Oliver Tan, Chua Tat-Seng and Li Guangda, ViSenze is the successful story of NUS computer scientists and web entrepreneurs solving real-world problems through the innovative application of NUS technology.
Originating from deep research conducted by the NUS-Tsinghua Extreme Search Centre (NExT), ViSenze is quite literally revolutionising the way web users search online – using images rather than keywords. How? ViSenze’s state-of-the-art visual recognition and search technology intelligently recognizes and interprets visual content (images and videos). This takes away the hassle of guessing keywords and lets images do the searching instead. As aptly put by Oliver Tan (CEO), “if a picture is worth a thousand words, do we need a thousand words to describe the picture? Why can’t we use the picture to search for other pictures?”
With its mission to simplify the visual web, the SaaS-based company targets clients in 3 areas: e-commerce, online display advertising, and analytics. In e-commerce for instance, ViSenze helps retailers increase their conversion rates, and counts Zalora, Clozette and Rakuten amongst its clients today. In 2014 and 2016, the company closed a USD $3.5M Series A funding round and a USD $10.5M Series B funding round, led by Rakuten Ventures with participation from Walden International and UOB Venture Management. The company is now actively expanding to markets like China and the USA.
ViSenze has received incubation and technology licensing support from NUS Enterprise. The company is also an active member of NUS Enterprise’s community and participates frequently in exhibitions and events.